Entertainment


September, 18, 2006 - 11:45 AM / ET

Univision.com Named #1 Most Visited Spanish-Language Website
Simmons Research Study Shows Online Advertising in Spanish Has More Impact and That Hispanics Have a Stronger Connection to Spanish-Language Websites

Los Angeles, CA--(HISPANIC PR WIRE)--September 18, 2006--Univision Online, Inc., a subsidiary of Univision Communications Inc. (NYSE:UVN), announced today that according to a study conducted by Simmons Research, an Experian Company, Univision.com is the most visited Spanish-language website among Hispanic Internet users. This is the 6th year in a row that a study of Hispanic Internet users has named Univision.com the most visited Spanish-language website.* The Simmons study found that Spanish-dominant and bilingual Hispanics online visit Univision.com 2 times more often than Yahoo! en Español and AOL Latino, 4 times more often than MSN Latino and 20 times more often than Terra.com.

“This year’s study proves once again that Univision.com is the #1 Spanish-language website in the U.S.,” said Javier Saralegui, President, Univision Online.

Univision.com, which now delivers 11 million unique browsers per month, has remained the #1 Spanish-language website since the first industry study of online Hispanics was conducted in 2001. Univision.com has retained its top spot with page impressions increasing over seven times and monthly unique visits increasing over four times compared to 2001 levels. All of Univision.com’s traffic numbers are fully accredited by the Media Rating Council.

The 2006 Simmons study shows that Internet advertising has a greater impact on online Hispanics than on non-Hispanics online, and that the Spanish language is essential to connecting with Hispanic consumers online. These results are true for all Hispanics online, including those for whom English is the dominant language.

“The study also underscores the importance of Spanish-language content in terms of increased advertising effectiveness and stronger engagement with the online Hispanic community. In a multi-screen world with content being delivered on TV, online, mobile and other devices, it’s critical to have a strong connection with consumers. The Simmons study confirms that Hispanics are embracing new technology and shows the relevance of connecting with them in their language of choice. Univision Communications is the leader in delivering Spanish-language content on TV, online and wireless. These findings dovetail perfectly with our core mission,” said Saralegui.

Online Hispanics are more likely than non-Hispanics to find Internet advertising effective. Two-thirds of online Hispanics say they are more likely to click on ads on Spanish-language websites than on English-language websites. More than 60% of online Hispanics say that they find ads on Spanish-language websites more informative and educational than ads on English-language websites.

“Online advertising in Spanish has a strong impact on the entire Hispanic Internet audience, regardless of language preference, “said Chris Wilson, President and COO of Simmons. “In an advertising atmosphere dominated by English-language messages, ads in Spanish have the ability to speak to a bilingual audience in a much more meaningful way.”

The results also show that online Hispanics have a higher level of engagement with Spanish-language websites. Nine out of 10 online Hispanics value Spanish-language websites as an educational and cultural resource for the Hispanic community. Three out of four feel an emotional connection to Spanish-language websites, and 89% say they visit these websites to stay informed on current trends in Hispanic entertainment.

Online Hispanics are early adopters and interact with new media technologies at a higher rate than non-Hispanics. Online Hispanics are 46% more likely to have visited a social networking website in the last 6 months, 95% more likely to view streaming video and five times more likely to download music than non-Hispanics. Online Hispanics are also 42% more likely to access the Internet and two times more likely to view video on their cell phones than non-Hispanics online.

The 2006 Simmons study, conducted among English-dominant, Spanish-dominant, bilingual and non-Hispanic Internet users, is the latest industry research to show that the Hispanic online audience is large and thriving, that Spanish-language websites are an important part of their online experience, and that no competitor reaches more of them than Univision.com. The study was conducted via telephone interview, amongst both Hispanics and non-Hispanics, in the respondent’s preferred language. The interviews were conducted via computer-aided telephone interviewing by qualified bilingual telephone interviewers between June 29, 2006 and July 20, 2006.

*Hispanic Internet Users Study, Nielsen Media Research, 2001-2005.

About Univision Online
Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at http://www.univision.com, and is a wholly owned subsidiary of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit http://www.univision.net.

Additional Information about the Acquisition and Where to Find It

Univision Communications Inc (the "Company") has filed a proxy statement and other documents regarding the proposed acquisition of the Company by Umbrella Acquisition Inc. ("Umbrella") with the Securities and Exchange Commission. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT BECAUSE IT CONTAINS IMPORTANT INFORMATION ABOUT THE COMPANY AND THE PROPOSED MERGER. A definitive proxy statement has been sent to security holders of the Company seeking their approval of the transaction. Investors and security holders may obtain a free copy of the definitive proxy statement and other documents filed by the Company with the SEC at the SEC's website at http://www.sec.gov. The definitive proxy statement and other relevant documents may also be obtained free of charge on the Company's website at http://www.univision.net or by directing a request to Univision Communications Inc., 1999 Avenue of the Stars, Suite 3050, Los Angeles, CA 90067, Attention: Investor Relations.

The Company and its directors and executive officers may be deemed to be participants in the solicitation of proxies from the shareholders of the Company in connection with the acquisition. Information about the Company and its directors and executive officers can be found in the
Company's Proxy Statements and Annual Reports on Form 10-K filed with the SEC. Additional information regarding the interests of those persons may be obtained by reading the proxy statement.








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