Travel & Tourism

April, 19, 2006 - 01:03 PM / ET

Loreto Bay Launches Spanish Web Content


Loreto Bay, Baja California Sur, Mexico--(HISPANIC PR WIRE)--April 19, 2006--Today, Loreto Bay Company, developers of The Villages of Loreto Bay, an authentic Mexican seaside community in Baja California Sur, Mexico, launched Spanish-language content on their website, http://www.loretobay.com.mx to proactively communicate with Mexico-based customers and Spanish speakers in the U.S.

For more than 300 years, Loreto Bay has remained one of Mexico's treasured secrets, and now this beautiful destination is ready to be discovered. Sitting peacefully on the shores of the Sea of Cortés and hidden beneath the Sierra de la Giganta mountains, relatively few visitors have been lucky enough to discover this jewel of Baja. Via the new website, Spanish-speakers will be able to learn more about Loreto Bay, the development of The Villages of Loreto Bay, research information for vacationing in the region and learn about the company’s sustainability efforts, among other details.

“Our goal is to broaden Loreto Bay Company’s exposure throughout the Spanish-speaking world,” said James Grogan, President and CEO of the Loreto Bay Company. “As a tri-national company doing business throughout North America, we want to be able to tell Loreto Bay’s story to all our customers.”

Of the nearly 600 Loreto Bay homeowners, 25 percent learned of the development online and nearly all of them report using the Loreto Bay website frequently. A Synovate report predicts that by 2010, 62% of U.S. Hispanics will have access to the Internet at home – up from 45% in 2004. Understanding that Hispanic internet users have increased tremendously in the last few years and will continue to do so, Loreto Bay Company is pleased to introduce the new Spanish version of its website.

For more information about Loreto Bay, call 1.877 TO LORETO (1.877.865.6738) or visit their websites at http://www.LoretoBay.com (English) or http://www.LoretoBay.com.mx in Spanish.

About The Loreto Bay Company:

Loreto Bay Company, headquartered in Scottsdale, Arizona, is developing The Villages of Loreto Bay, a series of seaside villages in walkable neighborhoods built near the historic fishing village of Loreto, Baja California Sur, Mexico. The Villages of Loreto Bay will be a showcase for sustainable development practices. Founded in 2003, the company is led by Chairman David Butterfield, President and CEO Jim Grogan and CFO Tom Nolan. For more news and information, visit http://www.loretobay.com.








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