Marketing

Miami, FL--(HISPANIC PR WIRE)--February 13, 2006--Batanga, the US Hispanic brand of Hispanic Media, Inc. (HMI) and one of the fastest-growing online publishers in the US Hispanic market, is offering its Latin music news, reviews and interviews via Barrio Mobile – the Latino mobile content destination owned by Lagardere Active North America. Lagardere Active is the new media subsidiary of Lagardere Group, one of the top 10 media companies in the world, best known in the US for its magazine publishing arm, Hachette-Filipacchi Media (Elle, Car & Driver, Premiere, Woman’s Day and many others).

Batanga initiated their coverage for Barrio Mobile with reviews of new albums by India and Alejandra Guzman, coverage of Gustavo Santaolalla’s Oscar nomination for his work on Brokeback Mountain and Estefano’s new video.

Rafael Urbina, CEO of HMI said: “With this partnership with Barrio Mobile, Batanga continues its focus on delivering compelling content the growing US Hispanic audience wherever they are”. Mr. Urbina went on to say: “ We anticipate our users will be consuming an increasing amount of our content through their wireless devices in the years to come and this is a great step in making that possible today.”

To see the latest in Latin music, sports, autos news and fashion please visit: http://www.batanga.com

To see the latest Batanga feed for Barrio Mobile, please use your favorite RSS reader and subscribe to this live feed: http://www.batanga.com/rss/MobileNews_5.xml

About HMI

Hispanic Media, Inc. (HMI) is the result of the recent merger between Planeta Networks and Batanga.com. HMI exclusive focus is developing interactive content for the US Hispanic online consumer and does so through its flagship Batanga.com multimedia site, offering original Latin music, sports, autos, film, fashion and news content to a growing audience of over 2.5 million monthly unique visitors.
For more information, please visit: http://www.batanga.com and http://www.planetatv.com

About Barrio Mobile

Barrio Mobile(TM), a content brand of Lagardere Active North America, is a Latino mobile content destination, providing cell phone users with unique ringtones (reggaeton, Latino hip-hop, dance and rock en Español), and the hottest urban Latino-themed wallpapers.

Barrio Mobile(TM) launched nationally in the spring of 2005 offering original, exclusive music from luminary artists such as Tego Calderon, Cuban Link, Pitbull, Don Dinero and Louie Vega, along with new original tones from Latin entertainment industry mogul, Emilio Estefan. Barrio offers wallpaper and screensavers from key brands like Lucha Libre and the hottest Latina models like Mayra Veronica, games, as well as 3G products like streaming radio and television. Barrio Mobile(TM) is currently distributed in the US through Sprint/Nextel, Boost, Cingular/AT&T and T-Mobile.

Lagardere Active North America (LANA) is the US division of Lagardere Active Broadband, a leading distributor of premium mobile content offering complete mobile solutions to wireless carriers, handset manufacturers and media companies in Europe. Lagardere Active Broadband is the new media subsidiary of Lagardere group, one of the top 10 media companies in the world, best known in the US for its magazine publishing arm, Hachette-Filipacchi Media (Elle, Car & Driver, Premiere, Woman’s Day and many others).

For more information, please visit: http://www.lagardere.com/us/groupe/index.shtml