AutomotiveFebruary, 01, 2006 - 09:00 AM / ET
Cadillac Provides Stylin' Rides for the 48th Annual GRAMMY(R) Awards; Music Industry-Inspired 2007 Escalades are the Highlight of the GRAMMY Fleet
Los Angeles, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--February 1, 2006--Just in time for the music industry's biggest party, Cadillac has partnered with The Recording Academy(R) to provide the "ride of choice" for the 48th Annual GRAMMY(R) Awards on Wednesday, February 8. The fleet of 120 limited-edition GRAMMY Escalades marks the second consecutive year that Cadillac has been chosen as the "official vehicle" of the GRAMMY Awards.
The highlight of this year's fleet will be the all-new 2007 Escalades, featuring a fresh new design that was inspired by music and entertainment industry trendsetters. The newly launched 2007 Escalade has been thoroughly upgraded with dramatic exterior design, higher performance features and a distinctive, luxury interior. In addition, the 2007 Escalades will be emblazoned with distinctive GRAMMY badging.
The new GRAMMY fleet will also include stylishly upfitted 2006 Cadillac Escalade ESVs that will feature aftermarket equipment packages consisting of exterior GRAMMY badging, unique mesh grill and embroidered floor mats. In addition, the vehicles will sport 20-inch aluminum wheels, rear seat entertainment package, XM Satellite Radio, sunroof, navigation system and OnStar. Each vehicle will come with a commemorative plaque and a GRAMMY key chain.
"The 48th Annual GRAMMY Awards is a great platform for Cadillac to highlight the 2007 Escalade with an audience that helped inspire its bold new look," said Mike Jackson, general manager of the GM's Western Region. "GRAMMY Edition Escalades paired up with music industry's hottest stars is the perfect match of style, attitude, fashion and glamour."
The GRAMMY Escalade Fleet will be used to transport GRAMMY presenters, performers, artists and VIPs to events throughout GRAMMY Week and to the 48th Annual GRAMMY Awards telecast on February 8. Following the telecast, the 2006 GRAMMY Escalade ESVs will be available for sale at local Cadillac dealerships throughout Southern California.
The 48th Annual GRAMMY Awards will be held on Wednesday, February 8, 2006 at STAPLES Center in Los Angeles. The show will be broadcast live on the CBS Television Network at 8pm ET/PT, and will be supported on radio via Westwood One worldwide, with coverage of the broadcast on XM Satellite Radio, and covered on the Internet at http://www.grammy.yahoo.com.
Cadillac is a division of General Motors (NYSE:GM). General Motors, the world's largest automaker, has been the global industry sales leader since 1931. Cadillac products include the CTS sport sedan, SRX luxury utility, STS performance luxury sedan, DTS large luxury sedan, XLR luxury roadster, Escalade full-size SUVs (Escalade, Escalade ESV and Escalade EXT) and the high-performance V-Series (CTS-V, STS-V, XLR-V) three cars that go 0-60 in under 5 seconds. More information on Cadillac and GM can be found at http://www.gm.com.
About The Recording Academy
Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as The Recording Academy, is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards, The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs -- including the creation of the national public education campaign What's The Download(R) (http://www.WhatsTheDownload.com). For more information about The Academy, please visit http://www.grammy.com.
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