Food & Beverage

October, 19, 2004 - 09:48 AM / ET

ExxonMobil Brews a New Coffee Program; Bengal Traders Coffee -- Serious Gourmet Coffee without the Fuss

Fairfax, VA--(HISPANIC PR WIRE - BUSINESS WIRE)--October 19, 2004--"Serious gourmet coffee without the fuss." That's the selling point ExxonMobil announces this month as it rolls out its Bengal Traders coffee program at On the Run(R) and Tiger Market(R) convenience stores.

"We are serious about offering our customers great coffee at a reasonable price, but without all the fuss of a coffee shop," said Mark Shores, U.S. retail sales director, ExxonMobil Fuels Marketing.

"Today, people are in a hurry; they want high quality at a fair price, and they don't want to stand in long lines."

Bengal Traders, which is trademarked by ExxonMobil, is brewed from only the top 10 percent of mountain grown arabica coffee beans, considered the richest and most flavorful of the beans used in coffee brewing.

To underscore its commitment to provide fresh, hot coffee, ExxonMobil has undertaken an extensive training program for every employee who will prepare coffee for its Bengal Traders coffee program. Known as the "Bengal Traders Brew Crew," each convenience store will have a team of trained individuals who will brew the coffee and assure the newly-designed Bengal Traders coffee bar is clean and well stocked with a wide selection of regular and flavored creamers, sugar and sweeteners. The training emphasizes quality control by monitoring the coffee's temperature, the length of time since the coffee was brewed, and the cleanliness of all equipment and customer service areas. A specially trained Brew Master oversees each store's coffee program and leads each Brew Crew.

"We're committed to Bengal Traders coffee in a big way," said Shores. "We've installed all new state-of-the-art Bengal Traders coffee brewers and dispensers and greatly expanded the amount of space for customers to get their coffee when they are on the run.

"Our Brew Crews are committed to serving hot and fresh coffee. Bengal Traders coffee will not be sitting on a burner all day, and it won't run out. Our Brew Crews understand that running out of fresh coffee is like running out of gas at our stores -- it's unacceptable."

In addition to three popular blends -- Our Blend, Breakfast Blend and Dark Magic Roast, Bengal Traders Coffee will offer Decaf, Hazelnut, French Vanilla, and Hazelnut Decaf, as well as seasonal feature flavors, such as Pumpkin Spice for this Fall. Bengal Traders will also offer cappuccino, hot chocolate, Steamers(R), and chai latte.

"In addition to being a great, gourmet coffee served hot and fresh, it's a great value that's priced below the typical gourmet coffee houses," says Shores.

During the first few months of the introduction, participating stores will offer "Free Donut Mondays" to customers who purchase a cup of Bengal Traders.

ExxonMobil, On the Run, Tiger Market and Bengal Traders are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.

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CONTACT:
Ketchum
Alison Cox, 214-259-3444
or
ExxonMobil
Media Line, 703-846-4467








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