Family & Living

August, 05, 2004 - 08:30 AM / ET

Champion Launches New Web Site Targeted To Hispanic Buyers


Auburn Hills, MI--(HISPANIC PR WIRE)--August 5, 2004--Champion Enterprises, Inc. (NYSE: CHB), the World’s Largest Homebuilder(R), recently launched a Spanish translation of its Web site as part of its commitment to meet the needs of Latinos, the fastest-growing segment of homebuyers in the United States. Hispanic homebuyers who visit www.championhomes.com can click the español tab on the Web site’s home page to access the site in Spanish.

“By translating our Web site into Spanish, we are allowing an important segment of our customer base to learn about the benefits of owning a Champion family home,” said Roberto Kritzer, vice president of design for Champion Enterprises. “At Champion we understand that for Hispanics, buying a home is a family affair, and having the Web site available in Spanish provides an opportunity for parents and other adults in the family to learn about the Champion family of homebuilders and the affordability of manufactured housing, as well as to share their findings with their families.”

One of the many features visitors will find at the Web site is a tool that allows potential Champion homeowners to calculate their monthly payments based on the interest rate of their financing and the purchase price of their home. The site also introduces visitors to Champion’s newest line of homes, the Customer Design Series, and allows them to see how the series’ flexible floor plans can create a home that best suits their family’s needs.

“There is no question, Hispanics value permanency and quality. They look to provide their families with adequate living space, which is one of the major benefits of our Customer Design Series,” added Kritzer.

Champion also fully understands that for Hispanic families the kitchen is the heart of all gatherings and celebrations. Visitors to the site are encouraged to learn about Champion’s Ultimate Kitchen promotion that offers buyers a spacious state-of-the-art kitchen, including stainless steel appliances, custom-designed cabinets and a European-styled range hood.

About Champion Enterprises
Champion Enterprises, Inc., headquartered in Auburn Hills, Mich., is the industry’s leading manufacturer and has produced more than 1.6 million homes since the company was founded. Champion homes are produced in 29 homebuilding facilities. These homes are sold through 79 company-owned stores, by approximately 500 builders and developers, and over 800 independent locations that are part of the Champion Home Center retail distribution network. Further information can be found using the company’s Web site, http://www.championhomes.com.

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CONTACT:
Burson-Marsteller
Sarah Lora
214-224-8404
or
Evelyn Zapata
305-347-4339








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