Entertainment

DALLAS and FORT WORTH, Texas, July 10, 2012 /PRNewswire-HISPANIC PR WIRE/ -- At a time when everyone -from large media companies to small online retailers- is trying to harness the power of social media, the company AGANAR Media seems to have figured a way to do it, according to an article published by EFE America.

In a profile that found wide distribution via Fox News Latino, Yahoo! News, MSN Latino and Terra, among others, EFE news describes AGANAR Media as a boutique production house that is revolutionizing the social media world and "has garnered attention from ad agencies nationwide for its Web segments."

Andres O. Suarez, CEO and co-founder of AGANAR, says that advertisers looking for ways to turn impressions into conversions have to ditch the classical approach to marketing and embrace a more narrative tack. "We use our expertise as storytellers to create video campaigns where our client's brands are prominently present as purveyors of useful or entertaining content. The way we see it, it's all about establishing a positive connection between clients and brands."

The report highlights the success of the firm's growth in YouTube, where its channels are logging close to 1 million views per month.

Gabriela Natale, co-founder of AGANAR Media, says her team's storytelling skills are a perfect match for social media marketing. "Content has always been king and social media is no exception. Only brands who dedicate time, resources and creativity will succeed at engaging consumers in the digital world; but they need to have a narrative to weave them in, and that's where our company comes into play."

ABOUT SUPERLATINA AND AGANAR MEDIA
SuperLatina is a TV show and a reflection of Gaby Natale, the show's host and executive producer. SuperLatina has been airing non-stop across TV stations in Texas and New Mexico since late 2007, with over 200 shows already aired and an average of 40 new shows per season.

SuperLatina is owned and produced by AGANAR Media, a cutting-edge content-development company focused on increasing audience retention and engagement of Hispanic audiences through traditional and new media. AGANAR Media has worked for some of the biggest companies in the US such as MetroPCS, Direct Energy and State Farm Insurance. For more information visit http://www.aganarmedia.com



SOURCE SuperLatina-AGANAR Media