Human Interest

February, 01, 2012 - 09:31 PM / ET

Free The Bowl® - Stop the Violence
World Premiere of Winning Youth-Produced Counter-TV-Sports-Beer-Ads

$1,000 Top Prize To Be Awarded

Streaming Live at FreeTheBowl.com 4 pm (PST) Feb. 2nd

SAN RAFAEL, California, Feb. 1, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Alcohol Justice (formerly Marin Institute), is holding the Free The Bowl® (from Beer Ads) World Premiere to announce the winners of their fourth annual nationwide counter-TV-sports-beer-ad video contest. The event will take place at the Smith Rafael Film Center in San Rafael, California on February 2, 2012. The Awards presentation for this year's best youth-produced ads begins at 4:00 p.m. (PST) and will be streamed live at FreeTheBowl.com. A reception follows at 5 pm. This year's contest received 22 entries from 15 different states.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO )

(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO )

What: Awards presentation, live entertainment, screening and streaming of the Free The Bowl® 2012 winning counter-TV-sports-beer-ads.

When: Thursday, February 2, 2012, 4-6 p.m. (PST)

Where: Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901 Streaming live @ freethebowl.com

Who:
-- California Assemblywoman Fiona Ma (MC)
-- Cathy Summa-Wolfe - President, Marin Institute Board of Directors (MC)
-- Mark Leno - California State Senator
-- John Morrison - Director of Education, California Film Institute
-- Bruce Livingston - Executive Director, Marin Institute (MC)
-- Marc Levine - San Rafael City Councilmember
-- Michael Scippa – Director of the Free The Bowl® Contest
-- The First Prize Winner

Why: To honor young activist filmmakers from across the country for producing videos that counter exploitative alcohol ads on TV sports events

Because:
-- The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often

-- Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the Big Game.

-- Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related violence and harm.

Contact:
Michael Scippa +1-415-548-0492
Jorge Castillo +1-213-840-3336


SOURCE Alcohol Justice







journalist

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