Food & Beverage

March, 16, 2010 - 01:55 PM / ET

Grand Celebration Launch of Bimbo(R) Bread at Miami Winn-Dixie Stores
1,000 Loaves of Bread Donated to Feeding South Florida Food Bank

MIAMI, Fla., March 16 /PRNewswire-HISPANIC PR WIRE/ --

WHAT:
Bimbo Bakeries USA (BBU) is throwing a kick-off party to launch its nutrition and value-focused Bimbo (BEEMbo) bread products at Miami-area Winn-Dixie stores. Raffle prizes will be given in each location, including a one-year supply of Bimbo bread and a family consultation with a Miami-based nutritionist. Bimbo will be marking the occasion by donating 1,000 loaves of bread to the Feeding South Florida food bank.

Contributing to the celebration, Bimbo's Bear Patrol will be on-site, featuring the Bimbo Bear himself, who will be bringing along his giant inflatable Bimbo bread loaf, toaster and goodies for families to enjoy. A photographer will be on location to capture photos with the adorable Bimbo bear, giving kids a take-home gift to treasure.

WHEN:
Saturday, March 20
11:00 a.m. - 1:00 p.m.: Winn-Dixie store #247, 1155 NW
11th Street, Miami, 33136
3:00 p.m. - 6:00 p.m.: Winn-Dixie store #366, 3701 NW
7th Street, Miami, 33126

WHO:
Bimbo bread and Winn-Dixie stores

BACKGROUND: Bimbo bread is a good source of calcium, vitamins A, D & E and is free of artificial colors, flavors and high-fructose corn syrup. It is the first mainstream bread brand to offer all of these nutritional qualities in one package and will launch in Miami-area Winn-Dixie stores on March 20. Bimbo bread will introduce Soft White, Soft Wheat, Made with Whole Grain White and Honey Wheat Bread, varying by market, beginning this week. At a suggested retail price of $1.49 - $1.79 per loaf, Bimbo bread is the first brand to offer families the value and nutrition that is accessible on most any budget. Bimbo will be the first nationally-distributed bread brand once the region by region roll out is complete later this year.

About Bimbo [BEEMbo] Bread
Bimbo bread has been bringing families together for four generations. A family-owned business since 1945, Bimbo bread is the flagship product of the international corporation that produces over 5,000 prestigious brands such as Arnold(R), Bimbo(R), Boboli(R), Brownberry(R), Entenmann's(R), Freihofer's(R), Mrs Baird's(R), Oroweat(R), Stroehmann(R), and Thomas'(R). Launching throughout the U.S. in 2010, Bimbo bread will be available as Soft White, Soft Wheat, Made with Whole Grain White, and Honey Wheat. It is a good source of calcium and vitamins A, D & E and is free of artificial colors, flavors and high fructose corn syrup.

SOURCE Bimbo Bakeries USA







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