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EL PASO, Texas, Oct. 16 /PRNewswire-HISPANIC PR WIRE/ -- Consumers collecting caps for rewards under the Club Jarritos(R) promotion will be glad to hear they have more time to win great prizes such as High Definition TVs, MP3 players, money transfers and soccer balls. The promotion with points under the cap for Jarritos(R), Mineragua(R), and Jarritos Kids(TM) has been extended through next year and now expires in December, 2010.
"Consumers are ecstatic about Club Jarritos(R) with over 100,000 submissions since May when the program was launched. The most popular prize being the official soccer ball used by the Mexican Soccer team," said David Flynn, Novamex Marketing Director.
 Club Jarritos(R) has pushed our sales with grocery stores, restaurant and lunch trucks, everywhere really! The promotion has been a relief for many businesses; the consumer is pleased to buy Jarritos(R) soft drinks plus a chance to cash-in their caps for prizes |
"In its inaugural season Club Jarritos has been a great success", says Jim Lucero, managing director for Camelot Communications, Novamex's agency of record. "In addition to radio we've been pleasantly surprised at the response we've had through our online and mobile media efforts, proving that we can engage our consumers in new and innovative ways. That said, it's essential that we keep our messaging fresh, relevant and exciting."
"Club Jarritos(R) has pushed our sales with grocery stores, restaurant and lunch trucks, everywhere really! The promotion has been a relief for many businesses; the consumer is pleased to buy Jarritos(R) soft drinks plus a chance to cash-in their caps for prizes," said Ricardo Figueroa, Novamex West Sales Director.
This Christmas, consumers can send money home, call their families anywhere in the world or get their kids' movie passes, earrings or music downloads for free by collecting caps and sending them in. The website has many stocking stuffer ideas as well as free points for consumers who register.
"Anyone who drinks Jarritos(R), Mineragua(R), or Jarritos Kids(TM) not only enjoys a great tasting product but also added value in prizes that can be easy to get by just saving the caps. We have hundreds of very happy consumers; some of them are on our website telling us how great they think the program is, and they have redeemed more than once. In fact, many of them have everybody in the family involved drinking our drinks and saving our caps for earrings, magazine subscriptions, and gift cards to major retailers," said Flynn.
Full rules, prizes and instructions are at http://www.clubjarritos.com
About Jarritos(R)
Jarritos is the premier beverage brand from Mexico, and the one most preferred in its category in the United States. Jarritos' origin lies in the Mexican tradition of drinking coffee, water, and other beverages from clay pots ("Jarritos"), because of their thermal properties and the refreshing taste they instilled into beverages. An icon of Mexican culture, Jarritos is available in thirteen delicious flavors: Mandarina, Tamarindo, Jamaica, Pina, Tutifruti, Limon, Lima-Limon, Toronja, Guayaba, Mango, Sandia, Fresa, and Ponche Navideno. Mineragua is Jarritos' mineral water brand and the most preferred Mexican mineral water in the US. The Jarritos brand also encompasses Jarritos Kids, a non-carbonated fruit-flavored beverage from Jarritos for kids of all ages.
About Novamex
Novamex is the business leader in the marketing of authentic Mexican beverages and foods in the U.S. With a network of more than 50,000 points of distribution coast to coast, Novamex manages the marketing of brands that are category leaders in Mexico and recognized by Mexican-American consumers in the U.S.
SOURCE Jarritos
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