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CHICAGO, Oct. 15 /PRNewswire-HISPANIC PR WIRE/ -- Now that the summer bliss has been left behind, it is time for women to adjust their beauty routines for the brisk months ahead. To do just that, celebrity stylist Leonardo Rocco helps Latinas explore the possibilities of autumn and achieve beautiful hair. While having worked his creativity on stars like Juanes, Paulina Rubio, Belinda and Angelica Vale, Rocco knows that most women, especially moms, can't visit the hair salon as often as they'd like.
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"When the temperatures change from warmer to cooler climates, the hair and skin react differently, so women need to redefine their regimens to get the results they want to see," says Rocco.
To help Latinas obtain beautiful, healthy hair right from the comfort of their own homes, Rocco shares his top hair tips:
Achieve Professional Quality at Home
Latinas strive for beautiful hair everyday, of course within the realities of their time and budgetary constraints. For that reason, choosing the right line of products to use at home will provide the biggest hair payoff.
"My favorite salon-quality line is Suave(R) Professionals(R) because with formula upgrades for its shampoos and conditioners, as well as salon-inspired packaging, Suave Professionals truly gives women salon-proven performance without the salon price tag," says Rocco. "This wide-ranging line suits almost any hair care need, and leaves locks looking and feeling healthy and manageable," adds Rocco.
Trim Split Ends
The dehydration of the skin associated with winter can also apply to hair. After stepping out of the shower it is best to gently towel-dry locks and slowly detangle hair using a wide-toothed comb. For even healthier hair, ends should be trimmed every 6 to 8 weeks to avoid split ends.
Control Damage
As the weather gets cooler, more Latinas will turn to their heating and styling tools to create their hairstyles. "Start fall hair care routines in the shower by restoring distressed hair with Suave(R) Professionals(R) Damage Care Shampoo and Conditioner, which has an ultra-moisturizing formula that deeply moisturizes and repairs dry, damaged and over-processed hair," shares Rocco. A heating-styling tool, like a flat iron, made with ionic or ceramic technology that emits negative ions, reduces frizz and static. Autumn months are ideal for heat-styling because styles last longer than in the warm, humid weather.
Tame Frizz
Some Latinas look forward to the dryness of winter because hair won't curl up as much. Even if dry air minimizes frizz for curly haired Latinas, the transition between summer and winter can often wreak havoc on hair. "An easy way to combat static and flyaways is to use a small amount of anti-frizz cream, such as Suave(R) Professionals(R) Sleek Anti-Frizz Cream, after styling and work it through from roots to tips," advises Rocco. "Latinas can achieve salon-quality hair without the salon price by using any of the Suave(R) Professionals(R) variants that best suits their hair care needs."
Visit http://www.ViveMejor.com/Suave for more of Rocco's essential hair tips!
About Suave
Suave offers more than 300 personal care products including body washes, body lotion, in-shower body lotion, hair care and anti-perspirants/deodorants. A Unilever Home & Personal Care Brand, Suave is available nationwide in food, drug and mass outlet stores. Suave, a name that has been trusted for quality and value for 70 years, is purchased by 61 percent of American households each year. Sixteen Suave products are sold every second. For more information, visit http://www.suave.com.
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico -- generating nearly $10 billion in sales in 2008. For more information, visit http://www.unileverusa.com.
Suave(R) Professionals(R) is proud to present the Rocco Donna Hair & Beauty Art 5th Anniversary Bash!
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SOURCE Unilever
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