Food & Beverage

CHICAGO, Sept. 13 /PRNewswire-HISPANIC PR WIRE/ -- Today, in honor of Mexican Independence Day, the world's greatest speed eaters competed in the third annual La Costena Feel the Heat Jalapeno Eating Championship Challenge in Chicago. Sonya "Black Widow" Thomas won the La Costena jalapeno eating championship in a sudden death match against the reigning champion Pat "Deep Dish" Bertoletti. The Black Widow bit into her first La Costena championship by eating 250 and a half whole pickled jalapenos in nine minutes. Bertoletti placed second with 240 jalapenos and coming in third was Eric "Badlands" Booker who ate 158. Bertoletti was the defending champion, having won the jalapeno eating challenge the previous two years. Both Bertoletti and Thomas set a new record for the number of jalapenos eaten at this annual competition. Now in its third year, the La Costena Feel the Heat Jalapeno Eating Championship Challenge is becoming well-known and well-respected as one of the most challenging foods in competitive eating.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090913/CG74839)
(Logo: http://www.newscom.com/cgi-bin/prnh/20080423/AQW023LOGO)

La Costena jalapenos are the number one jalapeno sold in America. This annual professional eating competition caps the brand's summer-long La Costena Feel the Heat Jalapeno Eating Challenge Tour, which spiced up some of the nations largest cities this year including: Los Angeles, San Diego, Atlanta and Houston.

La Costena is a Mexican company with more than 85 years of experience manufacturing, distributing and marketing high quality canned foods. Its delicious variety of products, including peppers, salsas, beans, mole, mayonnaise, and tender cactus, among other favorites, preserve the flavor of traditional Mexican cuisine, making its products the preferred choice for millions of consumers worldwide. For additional product information, please visit www.lacostena.com.mx.


SOURCE: La Costena