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SAN PEDRO, Calif., Sept. 2 /PRNewswire-HISPANIC PR WIRE/ -- Walker Advertising, the largest and most successful legal advertising agency in Southern California, is announcing the company's 25th anniversary. Founded on September 4, 1984, this joint-advertising firm has provided free legal advice to over three million Southern Californians in need of counsel in different areas of the law during the last 25 years.
Through the company's nationally recognized brands Los Defensores, Walker & Walker Legal Network at 1800-THE-LAW2, and Alivio Legal, Walker Advertising has been the largest and longest standing joint-attorney advertising firm to offer continuous service to the diverse communities in Southern California. "For 25 years we have been helping injured people get through their most difficult times with the best attorneys available by calling one phone number," said Maryann Walker, Founder and CEO of Walker Advertising and spokesperson for 1-800-TheLaw2. "We have the knowledge and the resources to solve their problems in a professional, calm and collected way, and we look forward to continuing serving our community for many years to come."
Walker Advertising's solid, long standing and successful services provide high quality legal assistance to its customers through a state of the art call center that is open 24 hours a day, 7 days a week and 365 days a year, and through a dedicated group of member attorneys who specialize in a variety of legal areas. Currently the company offers legal advice in the following areas: catastrophic injuries, premise liability, bankruptcy, loan modification, auto accidents and workers compensation. "We carefully screen our attorney members to offer the best legal counsel available in Southern California, and we work with our clients to provide them with around the clock assistance in Spanish or English, attorney offices that are close to their homes and proven service at no out of pocket cost," said Walker.
FROM THE VISION OF A SAVVY ENTREPRENEUR, TO A SUCCESSFUL REALITY
With over 100 member attorneys across the three brands, and with a state-of-the-art call center that houses a dedicated team of bilingual, seasoned professionals, Walker Advertising has grown much since the start of the company in 1984. Before 1984, the firm's founder, Maryann Walker, was working as a translator for the courthouses in Los Angeles, and during her work she identified the need for Spanish-speaking attorneys to represent Spanish-speaking clients. "The language barrier was a major challenge for Spanish-speaking clients to receive equitable legal representation," said Walker. "At that time, lawyers would build a case based on police reports or information provided by insurance companies and not on what the client had to say."
To address this challenge, Walker approached the Spanish-speaking attorneys she met in court and asked them if they wanted to provide legal access to the Hispanic community by jointly advertising their services. "Five of them said 'yes' and in 1984 Walker Advertising, through the company's first brand, Los Defensores, was born," said Walker. Currently the firm not only reaches out to Hispanics, but also to mainstream audiences, offering in-language legal counsel for the consumers who reach out one of the company's proven brands.
Walker Advertising's proven record with the community of Southern California has not only benefited the lives of millions of customers throughout the company's 25 years of service, but it has also given the opportunity to attorney members to serve a large segment of our community. "The fact that this program generates over 3,500 calls per week and that it reaches different communities in Southern California is a great asset to attorneys who are looking to increase their leads and grow their practice," said Andrew Ellis, Attorney at Law. "I've been with Walker Advertising for nine years and in that time they've helped me grow from a solo practice with a couple of cases a month to a staff of 15 handling over 30 new clients each month. I am very happy to be part of Walker Advertising during their 25th anniversary".
PROVEN BRANDS THAT DELIVER PROVEN RESULTS
Since 1984, Los Defensores has served and defended the Hispanic community with a professional, dedicated network of 100 law firms in Southern California. In 1985, Los Defensores teamed up with Jaime Jarrin, the Spanish voice for the Los Angeles Dodgers, as the spokesperson for Los Defensores. Since 1985, Jarrin's participation in different advertising spots for this brand has added credibility to "Los Defensores" and positioned Jaime Jarrin as a credible source for legal advice.
"I am very proud to be part of Walker Advertising since 1985, as the spokesperson for Los Defensores," said Jaime Jarrin. "Many Hispanics in Southern California didn't know that they had rights and that they could receive compensation when injured at work or after an auto accident, and through Los Defensores I have been able to help my community and my people. I congratulate Walker Advertising in their 25 years of dedicated service."
After 25 years of proven, continuous service to Hispanics in Southern California, Los Defensores has gained the trust of the Latino community, with millions of clients assisted through their most difficult moments.
Walker & Walker Legal Network at 1-800-THE-LAW2 was founded in 1985 by Mary Ann Walker to protect the rights of people seeking immediate legal representation from a source they could trust. Walker & Walker Legal Network currently provides access to legal representation in both English and Spanish 24 hours a day, 7 days a week. Maryann Walker is the current spokesperson for Walker & Walker Legal Network at 1-800-THE-LAW2, and her solid career as a visionary and her commitment to the community of Southern California back her up as a very credible source for legal access. Past spokespeople for Walker & Walker Legal Network at 1-800-THE-LAW2 have included Judge Mills Lane, famous for his career as a boxing referee, as well as Kurt Rambis, former star and current Assistant Coach of the Los Angeles Lakers.
In 2002, Alivio Legal was created in an effort to provide the firm's member attorneys with a vehicle to reach the young Hispanic market, which comprises a staggering 30% of the Los Angeles County residents. The Alivio Legal program concentrates exclusively on generating leads for Personal Injury and Workers Compensation practice areas. Alivio Legal has provided instant recognition and credibility with the growing young, Spanish-speaking market throughout the Southland.
PROVIDING ASSISTANCE TO HISPANICS WITH CITIZENSHIP AND VOTER REGISTRATION EFFORTS
Walker Advertising not only offers legal counsel to people in need, but has also enrolled throughout the years in special outreach efforts to Hispanics.
In response to Proposition 187, Maryann Walker and her staff created a non-profit campaign titled "Ciudadania Ahora" which registered hundreds of residents of California for U.S. citizenship.
Another major initiative through a partnership with the Southwest Voter Registration Education Project (SVREP) provided assistance to the community with a campaign called "Ganemos Fuerza." The goal of this campaign was to register American Hispanics to vote. Through the efforts of Walker Advertising, the firm registered thousands of voters between 2000 and 2004.
A SOLID COMMITMENT WITH THE COMMUNITY
Walker Advertising continually adapts the company's offerings to respond to the changing times and the community's needs. With the recent economic turmoil, the firm has expanded services to offer bankruptcy and loan modification assistance to home owners or to people who have lost their jobs in the recent months. "We understand the needs of the community, and we want to offer services that are in tune with the times we are living," added Maryann Walker.
With 25 years of proven experience, Walker Advertising will continue listening to the community and providing great results to people in need of legal assistance. "Today, more than ever, people need legal help to protect their jobs, their family and their future, and we are committed to our community, and to our mission," said Walker.
Contact:
Tania Llavaneras
323.202.1418
Tania.Llavaneras@edelman.com
SOURCE Walker Advertising
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