Internet & Technology

BELLEVUE, Wash., Aug. 13, 2009 /PRNewswire-HISPANIC PR WIRE/ -- T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.

T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://es.T-Mobile.com for a Mobile Makeover(SM), at no charge. The site links customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.

Due to the current economic climate, everyone is trying to cut costs and reduce their bills. Hispanics, in particular, turn to the Internet to find the best deals. According to a recent study more than a third of Hispanics (35%) say the Web is the first place they look for information and 37% that it has changed the way they get product information. Almost a quarter of Hispanics (22%) say it has changed the way they shop.*

T-Mobile is showing its commitment to this tech-savvy demographic by helping them determine if they are currently paying too much for their wireless services, and where to find the best value, based on their individual needs.

"Providing Hispanics with great wireless coverage at a great price is very important to T-Mobile," said Wendy Pinero-DePencier, vice president, brand and calendar marketing, T-Mobile USA. "We're so confident that T-Mobile provides the best overall experience for a majority of Hispanics, we're willing to put our value to the test by pointing people to an independent source. And while we may not come out on top each and every time, we believe a majority of people will see T-Mobile offers them the value they want, and the best experience in wireless."

According to BillShrink, as many as eight out of 10 people unknowingly overpay for their wireless service.** BillShrink analyzes a customer's wireless usage, along with wireless coverage in a customer's area and service price, to provide recommendations to help people find the best value options. "Wireless customers need quality cell phone coverage at the best available price so BillShrink helps people easily navigate through millions of wireless plan combinations to provide a personalized recommendation," said Peter Pham, CEO, BillShrink. "BillShrink shows people how to save money on their everyday bills and still get the best level of service."

Online advertising, local radio, out-of-home advertising, retail collateral, and online video opportunities also will carry T-Mobile value and Mobile Makeover messaging.

For more information about Mobile Makeover and T-Mobile's products and services, please visit a T-Mobile retail store, or go to http://es.T-Mobile.com. More information about BillShrink can be found at http://www.BillShrink.com/espanol.

* Marketing to Emerging Majorities Newsletter, May 2009 (Study conducted by Mintel: "Hispanics Online - February 2009")

**8 of 10 claim based on January 2009 sample of consumers who used BillShrink.com to analyze their reported usage. BillShrink.com is not operated or controlled, and the information/results provided on this site are not verified, by T-Mobile. See T-Mobile.com for rate plan information.

Note: For images about T-Mobile USA products, please log onto http://www.thenewsmarket.com/t-mobile.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG's (NYSE: DT) Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world's leading companies in mobile communications. By the end of the second quarter of 2009, more than 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group 33.5 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

SOURCE T-Mobile USA, Inc.