Fashion & Beauty

SAN JUAN, Puerto Rico, Aug. 5 /PRNewswire-HISPANIC PR WIRE/ -- Forever 21, Inc., the Los Angeles-based fast fashions pioneer known for its trend-setting styles at great prices, opened the doors of its flagship store in Puerto Rico - and the first in Latin America - on Saturday, August 1st at Plaza Las Americas Shopping Mall, the Caribbean's largest shopping mall based in San Juan.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090805/LA56872)

With more than 2000 eager shoppers in the store by 10:00am/ET, hundreds of people lined up outside starting at 7:30pm/ET the night before, in anticipation to be one of the first to enter the new 2-level store during the Grand Opening. The first 300 people in line received a Forever 21 gift card, with the value of up to $210, and goodie bags that included Forever 21 classic flip-flops and aluminum water bottles. Forever 21 also offered more than 1500 additional giveaways to customers in line.

The store doors opened at 8:00am/ET to offer customers an early private-hour of exclusive shopping before the mall opened at 9:00am/ET.

"We have been looking forward to opening Forever 21 Puerto Rico, our first store in Latin America, for quite some time and we were so thrilled with the incredible welcome. We are delighted to announce that this was one of the biggest grand openings in the history of Forever 21," said Linda Chang, Senior Manager of Marketing, Forever 21. "We are so proud to have brought 340 jobs to the community and the results are incredible - as it is one of our most beautiful stores. We encourage everyone to come out and shop."

The first store in Puerto Rico, with nearly 38,000 square-foot of space, will carry it's signature Forever 21 line, which is carried in all stores, as well as Heritage 1981, their men's and women's casual line, Twelve by Twelve, the couture line, and Love 21, their contemporary line - with new items arriving daily. In the coming months, the store will also bring Faith 21, their plus size collection, and their newest line Twist.

About Forever 21:
Celebrated by many style conscious and trend-savvy shoppers, Forever 21 has quickly become the source for the most current fashions at the greatest value. Forever 21 is growing quickly, featuring new and exciting store environments, a constant flow of fun and creative clothing designs and the accessories to make your look come together at the right price. A phenomenon in the fashion world, Forever 21 provides shoppers with an unprecedented selection of today's fashions, always changing and always in style. Forever 21, Inc. is headquartered in Los Angeles. For more information please visit www.forever21.com.

Video and additional images available upon request

SOURCE Forever 21, Inc.