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FORT WORTH, Texas, April 29 /PRNewswire-HISPANIC PR WIRE/ -- Mothers across the United States and Latin America may be receiving a heart-warming phone call as Bimbo USA is pleased to announce a unique promotion that will give consumers the opportunity to call home. Beginning last week, a free 5-minute pre-paid phone card is available in three varieties of the Bimbo Pound Cake favorites to inspire and assist consumers in calling mom on the upcoming Mother's Day holiday.
"Family is an integral part of our Hispanic community, and at the heart of many of those families is a loving and wonderful mother," said Juan Miguel Esaa, brand manager for Bimbo USA. "This Mother's Day, we are excited to give our loyal consumers the opportunity to call their mother anywhere in the United States, Mexico or Latin America*."
 Family is an integral part of our Hispanic community, and at the heart of many of those families is a loving and wonderful mother |
The Mother's Day pre-paid phone cards will be included in specially marked packages of Panque con Pasas, Panque con Nuez and Panque con Casero. The pound cakes are available in stores today and will remain on the shelves through May 17, 2009, or until supplies last. Additionally, the three varieties of pound cake will be specially promotionally priced at $1.99 for a six-week period.
"As a family-oriented brand, this Mother's Day we hope to bring families a little bit closer," continued Esaa. "Many of our consumers have family members that are living in different cities throughout the Unites States and Latin America, and we are honored to give them this chance to reconnect. Mothers are a cornerstone of the Hispanic community and this is our time to give back to show them how much they mean to us. We understand that budgets are tight, but by offering these products at a special promotional price, we hope our loyal consumers will appreciate enjoying their favorite Bimbo pound cakes while receiving a free calling card."
Bimbo is a brand of Bimbo Bakeries USA. Bimbo Bakeries USA operates 35 bakeries in the United States and distributes top brands such as Arnold(R), Bimbo(R), Boboli(R), Brownberry(R), Entenmann's(R), Francisco(R), Freihofer's(R), Marinela(R), Mrs Baird's(R), Oroweat(R), Stroehmann(R), Thomas'(R) and Tia Rosa(R), through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico's Grupo Bimbo, S.A.B. de C.V., one of the world's largest baking companies with over 108,000 associates and operations in 18 countries throughout the Americas, Europe and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Bimbo Bakeries USA's full line of products can be found at http://www.bimbousa.com.
* Except Cuba
SOURCE Bimbo Bakeries USA, Inc.
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