Marketing

NEW YORK, April 27 /PRNewswire-HISPANIC PR WIRE/ -- The Public Relations Society of America (PRSA) shares insights into U.S. Asian Indian audiences in the latest installment of "PRSA Diversity Today" (http://www.prsa.org/diversity/communications.html) podcast series. Produced in partnership with WebmasterRadio.FM, the podcast is a monthly series that reinforces the importance of diversity in today's business and society.

In the April 20 podcast, Dr. Rochelle Larkin Ford, APR, hosts the following guests, who share key findings from their recently-released study of this dynamic and influential community:

-- Anna Xie is senior manager of Strategic Planning and Research at interTrend Communications, where she counsels telecommunications, entertainment and beverage industry clients with insights about the Asian market. interTrend Communications Inc. is an award-winning, full-service communication agency based in California, helping corporate America target U.S. Asian American segments.

-- Sharmila Fowler is senior vice president of Sales and Marketing at New American Dimensions, a multicultural marketing research firm based in Illinois. For more than 20 years, she has helped food, packaging, health, telecom and other clients successfully target diverse U.S. market segments.

To listen to the April 20 podcast, visit the PRSA Diversity Podcast Center (http://www.prsa.org/diversity/communications.html). The show also is hosted on WebmasterRadio.FM on the PRSA Conference Channel (http://www2.webmasterradio.fm/public-relation-society-america-conference/). Also, you can subscribe to the show via an RSS feed or download it through iTunes -- search for "PRSA" at the iTunes Store, and the shows will be listed by date.

About the Public Relations Society of America (PRSA)
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 302 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.

SOURCE PRSA