Marketing

CORAL GABLES, Fla., March 30 /PRNewswire-HISPANIC PR WIRE/ -- Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, this week tracks the top executive moves in the Latino advertising and media industries.

The highly anticipated Arriba/Abajo Recap issue makes it easy to follow who went where and when.

Hispanic Market Weekly's March 30 issue - which will have expanded distribution at the Association of Hispanic Advertising Agencies (AHAA) conference in Las Vegas - delivers two exclusive stories:

-- A partnership between Todobebe and Univision Radio that will bring short-format parenting vignettes to Univision Radio's AM and FM stations nationwide.

-- A detailed look at People en Espanol's 2009 Hispanic Opinion Tracker (HOT) study, which will explore the effects the recession and ensuing economic crisis is having on Hispanic women.

Also in this week's issue, a closer look at the Tampa-St. Petersburg market, the No. 18 Hispanic DMA in the U.S. Currently, Latinos make up 14.69 percent of the market's population, which totals 4,378,346.

Three nationalities dominate the region's Hispanic population - Mexicans, Puerto Ricans and Cubans. While Hispanics overall only represent about 15 percent of the total DMA population, they account for 23 percent of all children under 10 and of adults 25 to 34 - prime years for having children.

About Hispanic Market Weekly
Coral Gables, Florida-based Hispanic Market Weekly (www.hispanicmarketweekly.com) is the leading authority on news and events shaping Hispanic marketing, providing in-depth coverage of the media, companies and trends that impact the U.S. Latino market. Founded in 1997, Hispanic Market Weekly is the publication of choice for corporate marketers, agencies and media professionals needing breaking news, research, insight and analysis. Hispanic Market Weekly also publishes CMO Essentials and Hispanic Sports Business.

SOURCE Hispanic Market Weekly