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IRVINE, Calif., Feb. 23 /PRNewswire-HISPANIC PR WIRE/ -- Luis Cruz, a 20-year leader in the wireless industry, has been tapped to serve as president of the company's Southern California Region, which extends from Ventura County in the north to Riverside County in the east and San Diego County in the south. As the first Latino to head the region, Cruz is responsible for the strategic direction, sales and overall operations for Verizon Wireless in southern California. He is based at the company's Southern California Region Headquarters in Irvine, California.
Previously, Cruz served as Verizon Wireless' president-Central Texas Region since 2004. He began his wireless career in 1988 as a business development analyst with PacTel Cellular in San Diego, California. Since then he has held a series of strategic assignments for Verizon Wireless, leading national distribution planning, marketing programs, indirect sales channel and retail distribution strategy. Luis also served on an international team responsible for winning the national paging license in Spain for Pacific Telesis International.
A two-time winner of Verizon Wireless' top achievement award, Cruz is returning to southern California where he graduated Cum Laude from San Diego State University with a bachelor's degree in Business Administration. He is bi-lingual in English and Spanish.
Note to Editors
A high-resolution photo of Mr. Cruz is attached. If a different file format is required, please contact Ken Muche at (949) 286-8193 or Ken.Muche@VerizonWireless.com . For more information about Verizon Wireless, visit www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and data network, serving more than 80 million customers. Headquartered in Basking Ridge, N.J., with more than 85,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
SOURCE Verizon Wireless
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