Marketing


February, 13, 2009 - 04:04 PM / ET

JCPenney Stepped Up its Style for Spring 2009

JCPenney Stepped Up its Style for Spring 2009
Left to right:
Ruby Anik, Senior Vice President Brand Marketing for JCPenney; Elizabeth Sweney, Executive Vice President General Merchandise Manager - Womens Apparel; Fashion Designer Allen B. Schwartz; Actress Lindsey Price; Fashion Designer Nicole Miller; Actresses Christina Hendricks and Minka Kelly; Mike Boylson, Chief Marketing Officer for JCPenney.

  1  

PLANO, Texas, Feb. 13 /PRNewswire-HISPANIC PR WIRE/ -- This past Tuesday, February 10, 2009, JCPenney kicked off New York Fashion Week at the premier Espace in New York City. The fashion showcase of its Spring 2009 exclusive designer collections included styles from exclusive brands nicole by Nicole Miller, Bisou Bisou by Michele Bohbot, ALLEN B. by Allen B. Schwartz, Fabulosity by Kimora Lee Simmons and I "Heart" Ronson by Charlotte Ronson.

New York City's elite and international celebrities which included the star of the newly released movie Push Djimon Hounsou; host of Univision's top reality show "Nuestra Belleza Latina" Giselle Blondet; actress April Lee Hernandez known for her role in the acclaimed drama Freedom Writers, among others were greeted by designers and experienced first hand JCPenney's new Spring styles.

"Now more than ever, customers are looking for exceptional designer style at a price that makes sense for their families and their budgets, and our exciting new Spring campaign makes it clear that JCPenney is the place to find it," said Mike Boylson, chief marketing officer of JCPenney. "Thanks to dramatic efforts over the last several years, we have significantly stepped up our style with powerful new national, private and exclusive brands -- elevating the fashion in our merchandise assortment to a whole new level. Our Spring campaign reflects our success in delivering brands that inspire and enable customers to have the exceptional style they desire at the affordable prices found only at JCPenney."

This fabulous event brought together fashion, beauty, music and art and a mix of styles inspired in retro 70's prints, revealing sheers, bohemian chic and the latest runway sensations satisfying every fashionista. The excitement did not end there! Guests were provided a sneak peak of JCPenney's "teaser" spot -- created exclusively for the Academy Awards - that provides a sneak preview of these five affordable designer brands available exclusively at JCPenney.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SOURCE The Vidal Partnership







journalist

member

Comments