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NAPERVILLE, Ill., Nov. 25 /PRNewswire-HISPANIC PR WIRE/ -- As a new generation of holiday cooks emerge, Butterball(R) upgrades the Turkey Talk-Line(R) to provide expert advice the way new cooks want it-online, "on demand" and on the go.
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This year, visit a revamped Web site, check out a new mobile site with easy viewing and easy-to-find turkey preparation information or sign up to receive helpful turkey text messages throughout the holiday season.
"Over the years the Turkey Talk-Line has helped families celebrate one of life's most memorable occasions by offering bilingual assistance, answering e-mail questions and launching informative TurkeyTalk podcasts," said Diana Jimenez, bilingual expert of the Butterball Turkey Talk-Line. "This holiday season, the advice Americans have trusted for years is even more accessible with turkey tips, reminders and alerts sent straight to your mobile phone, a new mobile Web site, and live expert advice available at 1-800-BUTTERBALL until 4 p.m. CT Dec. 25, 2008."
Ways to Upgrade Your Holidays
Butterball turkeys are always tender and juicy-making them a trusted part of some of life's most memorable celebrations. Try the following enhancements from the Turkey Talk-Line, to take your holiday meals to a whole new level.
-- Turkey Texts: Text the word "TURKEY" to the number 36888 from your mobile phone to opt in and have tips on how much turkey to buy, thawing reminders and turkey temperature guidelines from the Butterball Turkey Talk-Line experts at your fingertips. You can also sign up at Butterball.com. Messages will be distributed weekly November 3 - December 31.* (This service is only available in English).
-- Log On: Starting this fall Butterball.com will feature a new look and easy-to-find how-to videos, new recipes, cooking calculators and a section to upload personal Thanksgiving photos. The site will also be formatted for viewing on mobile devices.
-- Thermometer Technology: Purchase a digital meat thermometer -- a must-have for turkey cooking in the "digital age." The temperature gauge stays in the turkey while the digital read-out sits outside the oven. It can even be programmed to go off when the turkey has reached the correct temperature. Butterball recommends 180 degrees Fahrenheit in the deepest part of the thigh or 165 degrees Fahrenheit in the center of the stuffing.
-- Post It: Don't do all the cooking yourself-potluck dinners are all the rage. E-mail a side dish sign-up sheet to guests and ask them to bring different dishes or desserts for the meal. Post the list on your personal Web site, blog or social networking page so guests can see who is bringing what.
-- Thawing 102: Thawing continues to be the number one question received at the Turkey Talk-Line. Butterball recommends refrigerator thawing -- one day for every four pounds of turkey. If short on time, try the quick water thaw method. Submerge the turkey in its unopened wrapper in cold water and change the water frequently to help speed up the thawing process. Thaw 30 minutes for every pound of whole turkey.
-- Latino Flavors: For Latin American families who are either new to the country or are simply looking to incorporate their traditions for a bicultural holidays, try the following tips: Prepare the turkey with different spices, such as a cumin-based rub of lime juice, cilantro and salsa picante, substitute traditional gravy with mole and add chorizo to the stuffing. For a little taste of home, serve platanos fritos instead of mashed potatoes -- or arroz con gandules. For a sweet treat, serve flan, jericaya or pastel de tres leches.
For more on the latest trends and the most up-to-date holiday information, visit a revamped Butterball.com from your PC or mobile Web browser. The experts from the Butterball Turkey Talk-Line will be providing turkey advice online, on the go and answering questions live at 1-800-BUTTERBALL through Dec. 25, 2008.
About the Butterball Turkey Talk-Line
One of the first national, toll-free consumer help lines, the original Turkey Talk-Line staff of six home economists fielded questions from 11,000 turkey-troubled Americans during its first season in November 1981. On Thanksgiving Day, the small group took hundreds of calls -- with only a rolodex of notes and their own knowledge to help them answer the nation's questions. Today, professionally-trained home economists, registered dieticians and nutritionists assist more than 100,000 callers each year in the United States and Canada during the holiday season. With 50+ staff members, the Turkey Talk-Line has the resources to answer questions from either English- or Spanish-speaking callers, as well as respond to questions via e-mail at TurkeyTalkLine@Butterball.com.
About Butterball, LLC
Butterball, LLC is the largest producer of turkey products in the United States. Headquartered in Garner, N.C., Butterball, LLC was formed in October 2006, when Carolina Turkeys acquired the Butterball brand from ConAgra Foods. The marriage of excellence in turkey production and customer service from Carolina Turkeys with the international brand recognition of Butterball resulted in undeniable benefits to consumers everywhere. Butterball, LLC employs 6,000 associates throughout its seven plant locations and corporate offices. For more information please visit www.Butterball.com.
NOTE TO EDITORS: Butterball Turkey Talk-Line experts are available for media interviews. For more information, please contact Maritza Santibanez at 312-240-2724 or maritza.santibanez@Edelman.com.
* Standard text messaging rates apply; may not be available on all wireless carriers. Maximum three (3) text messages sent per week on average Nov. 3 - Dec. 31, 2008.
SOURCE Butterball, LLC
NOTE TO EDITORS: Multimedia assets are available at: http://www.hispanicprwire.com/home.php?l=in
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