Marketing

August, 26, 2008 - 02:31 PM / ET

Coors Brewing Company Honors Encuesta, Inc. with the 2007 Gold Supplier Award
Encuesta, Inc., considered a leading U.S. Hispanic market research firm, is soon to celebrate its 20th year in business, a testament to the company's dedication to the Latino community

MIAMI, Aug. 26 /PRNewswire-HISPANIC PR WIRE/ -- Coors Brewing Company recently presented its 2007 Gold Supplier Award to Encuesta, Inc., acknowledging the company's market research expertise in the U.S. Hispanic population. The award, accepted by Martin G. Cerda, President of Encuesta, Inc., is one of 36 granted to suppliers nationwide who exemplify a commitment to service, quality, cost, innovation and minority spend, and who continually demonstrate the passion and integrity required to maintain a valued partnership with Coors. The Gold Suppliers are recognized for providing world-class expertise.

"Encuesta, Inc. is incredibly honored by this recognition of our efforts on their behalf," said Cerda. "It is a privilege to work with a company that is so widely recognized for their proven commitment to supporting the Hispanic community. The experience of serving a growing brand in an otherwise stagnant product category is refreshing."

This further supports Encuesta, Inc.'s goal of delivering reliable solutions to its clients through objective analysis and proven insights. "... His [Cerda's] team has continually demonstrated industry-leading expertise in the design, implementation and evaluation of market research," said J. Moncada, Jr., Vice President and Chief Strategy Officer of Bromley Communications, LLC., the largest Hispanic marketplace agency in the U.S. "There is no doubt that the reason Encuesta is successful in demonstrating its marketing research prowess is because Martin exhibits a constant focus on excellence and an unyielding commitment to customer service."

Encuesta, Inc. is committed to diminishing the knowledge gap that exists regarding the U.S. Hispanic community. One way in which the company achieves this is by making findings discovered through their self-funded Hispanic public opinion poll, Americanos Poll(R), available to the public. The intent is to promote thought, dialogue, and understanding of this distinct group and to give a voice to the U.S. Hispanic population. In this way, the company hopes to provide a benefit for industries and sectors that serve Hispanics, as well as the public at large. "We're continually researching and learning about the diverse Hispanic population in order to promote the community's thoughts and convey them to the public and to our clients in a manner that adds strategic value to their business," added Cerda.

About Encuesta, Inc.
Encuesta, Inc. is a leading U.S. Hispanic market research and public opinion polling firm that delivers creative and reliable solutions. Serving the Hispanic community since 1989, Encuesta. Inc. helps those who are interested better understand Latinos and the best ways to reach them through customized quantitative research, objective analysis, and proven insights. Backed by exceptional technical ability and highly experienced in-house resources, Encuesta, Inc. maximizes results by implementing the best of both traditional and emerging research techniques. Additionally, the company is responsible for the Americanos Poll(R), a public opinion poll created in 2005 to help bridge the knowledge gap that exists regarding the U.S. Hispanic community.

Encuesta, Inc. is based in Miami, Florida. For more information, visit http://www.encuesta.com .

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