Business & Finance

    SANTA CLARA, Calif., July 28 /PRNewswire/ -- Wordlock(R) Inc. created a family of combination locks that uses letters and words instead of numbers, and is embracing cultural diversity by introducing the industry's first combination Spanish-language padlock. 

    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080728/AQM022 )

 

    "The Spanish-speaking community is one of the fastest growing communities in the U.S., with tremendous buying power," said Rahn Basche, Wordlock president. "We want to invite Latinos to experience both Spanish and English language products and by partnering with prominent retailers such as Walgreens and Amazon, we're now able to expand our reach to an emerging demographic."

 

    Key facts:

 

    --  Wordlock customized its padlock for the Spanish language market by

        using its patented technology to determine ideal letter placement and

        maximize the number of Spanish-word and letter combinations possible.

 

    --  The Spanish-language lock will reach an emerging demographic, enabling

        Wordlock to broaden the reach of its patented technology and offer

        Spanish-speaking consumers an alternative to traditional numerical

        padlocks.

 

    --  The locker combinations include four- or five-letter words that can

        reflect personal interests such as: D-U-L-C-E, V-I-D-A, or kids' and

        friends' names like, L-U-I-S-A and J-U-A-N.

 

    --  With each lock, consumers can choose from thousands of different word

        and letter combinations to create an easy-to-recall word, instead of

        having to memorize a pre-determined and random set of numbers.

 

    --  The new Spanish-language Wordlock can be used anywhere a standard

        numerical combination lock is used, such as:

        --  On lockers at the gym or school to secure personal belongings

        --  On the outdoor tool shed, pool gate or garage

        --  Inside the home to prevent kids from getting into harmful liquids

            or medicine cabinets

 

    --  The Spanish-language Wordlock lets users express their personal style

        with:

        --  A variety of colors to choose from including red, pink, silver and

            black

        --  A simple way to set the combination to a word or a phrase that has

            meaning and is easy to remember

 

    --  To ensure maximum security, Wordlocks have an all-metal construction

        and the shackle is made of hardened steel. The word and letter codes

        can be easily reset as often as needed.

 

    "When we introduced the Wordlock last year, we received great response and we see a significant opportunity to bring the product to new demographics and embrace cultural diversity," said Rahn Basche, Wordlock president. "Introducing a new product to the Spanish-speaking community was a natural next step for us and we continue to look for new opportunities to grow and expand into new markets." 

 

    "Words and letters are a primary form of communication and we're incorporating them into a new lock that spells thousands of words used every day in the Spanish language," said Rahn Basche, Wordlock president. "From M-A-D-R-E to B-E-S-O-S, the new Spanish-language locks provide a modern alternative to traditional numerical locks."

 

    Spanish-language Wordlocks are available to purchase online at Amazon.com and at all 70 Walgreens stores in Puerto Rico. The padlocks retail for $9.99; prices may vary.

 

    About Wordlock(R) Inc.

    Wordlock Inc., founded in 2007, creates innovative products with the consumer in mind. The company's first product was conceived by founder, Todd Basche, because no one in his family could remember the many numerical combinations on padlocks around his house. Todd went shopping to find a lock that used words instead of numbers. When he couldn't find one, the Wordlock was born. The Wordlock family of combination locks -- for use with luggage, bikes, lockers or anywhere else a standard numerical combination lock might appear -- uses easy to remember words instead of numbers. The Wordlock was recognized by the U.S. Patent office as one of the top new inventions of the year in 2003. For more information, visit http://www.wordlock.com .