Marketing

SANTA MONICA, Calif., July 8 /PRNewswire-HISPANIC PR WIRE/ -- Anita Santiago Advertising (ASA) announced today that Sofia Escamilla, Vice President Media Director, and Francisco Letelier, Vice President Creative Director, have been named Managing Partners of the agency, effective August 1, 2008. (Photos and interviews available upon request)

"Sofia and Francisco have made invaluable contributions to the culture of ASA in terms of both strategic leadership and client service. In partnership, they have played instrumental roles in the continued growth of the agency. As an agency, we do not look at media and creative as separate departments; they work together seamlessly in delivering unique integrated marketing solutions to our clients, and that is exactly how Francisco and Sofia work," said Anita Santiago, founder of ASA. Santiago continued, "Francisco and Sofia are true management partners and this promotion is in recognition of their value to the agency and the vital roles they will play in its future."

Francisco Letelier is an advertising veteran with over 20 years of experience. He joined ASA six years ago, after working in key creative executive positions at agencies including Leo Burnett in Chicago and La Agencia de Orci in Los Angeles.

Sofia Escamilla joined ASA three years ago as media director. Her distinguished career spans more than 12 years working at agencies such as Western and La Agencia de Orci.

About Anita Santiago Advertising:
Founded twenty one years ago and based in Santa Monica, California, Anita Santiago Advertising is a pioneer in Latino advertising, offering clients a full range of marketing and promotional services. Clients include IKEA, Nielsen Media Research, BBVA Compass Bank, United HealthCare, Picturehouse and See's Candies.