MarketingJune, 26, 2008 - 08:07 PM / ET
Sedano's Supermarkets Taps Republica as Agency-of-Record
MIAMI, June 26 /PRNewswire/ -- Sedano's Supermarkets, the number one Hispanic retailer in the United States, today announced that it has chosen Republica as its agency-of-record for all of its advertising, promotions, public relations and community affairs initiatives. Sedano's and Republica will work together closely to evolve the Sedano's brand.
The agency will develop an integrated marketing program that will include television, radio, online and in-store promotions to be introduced through a phased rollout.
"As we continue to expand the company and increase our customer base, having the right marketing team to reposition our brand is key and we feel Republica is our ideal partner," said Javier Herran, Director of Marketing, Sedano's Supermarkets.
"We are thrilled to partner with a retail powerhouse like Sedano's, as we develop and launch a program that embraces loyal customers and attracts new Sedano's shoppers," said Jorge A. Plasencia, Chairman and CEO, Republica.
About Sedano's Supermarkets
Founded in Hialeah, Florida in 1962 by the Guerra and Herran families, Sedano's Supermarkets has grown to become the number one Hispanic retailer in the United States. Sedano's Supermarkets caters to South Florida's booming Hispanic community with over 2,500 employees and 30 locations in Miami-Dade, Broward and Palm Beach counties. As the largest independently owned Hispanic supermarket chain in South Florida, Sedano's Supermarkets is known for its excellent customer service, ethnic product offering and competitive prices.
Founded in Miami in 2006, by Jorge A. Plasencia and Luis Casamayor, Republica is an integrated branding, advertising, communications and interactive company. Agency clients include: Walt Disney World, Burger King Corporation, The Nielsen Company, National Council of La Raza, Frito-Lay, PepsiCo, Adrienne Arsht, Miami WorldCenter, TotalBank, Cyloop.com, and Academica.
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