Business & Finance

San Antonio, TX--(HISPANIC PR WIRE - PRNewswire)--February 19, 2008--After a meticulous agency review, La Costeña has selected Miami based Concept Café to manage its U.S. Hispanic advertising efforts. “We are very excited to announce that Concept Café is our new advertising agency,” said Johanna Lugo, Marketing Manager, La Costeña. “All the participating agencies were exceptional; but we felt Concept Café provided the best creative and strategic vision for La Costeña. We feel confident that with their assistance, we will continue to identify compelling ways to communicate to consumers what sets La Costeña and its products apart.”

La Costeña is a Mexican company with more than 80 years of experience manufacturing, distributing and marketing high quality canned foods, which preserve the flavor of the traditional Mexican cuisine, making their products the preferred choice of millions of consumers who daily enjoy its delicious variety of products including peppers, salsas, beans, mole, mayonnaise, tender cactus, among other favorites. For additional product information, please visit http://www.lacostena.com.mx

For questions regarding quote in the press release or for interviews, please contact: Johanna Lugo, 210-509-9496, jlugo@vilore.com