Travel & Tourism

February, 12, 2008 - 12:59 AM / ET

Suenos LLC Enters Into Agreement with Choice Hotels to Develop Five Cambria Suites Hotels
Renowned Latino Businessman and Lopez Foods Chairman John C. Lopez Joins Growing Ranks of Cambria Suites Franchisees

Silver Spring, MD and Oklahoma City, OK--(PRNewswire-HISPANIC PR WIRE)--February 12, 2008--Choice Hotels International (NYSE: CHH) and Suenos LLC of Oklahoma City today announced the execution of a master development agreement (MDA) under which Suenos will execute a minimum of five franchise agreements for Cambria Suites hotels by December 1, 2009. The first two franchise contracts under the agreement have been executed for Cambria Suites hotels in Oklahoma City, Oklahoma and Avondale, Arizona. Suenos is headed by John Lopez, a nationally renowned member of the U.S. Latino business community and founder and chairman of the board of Oklahoma City-based Lopez Foods, Inc. -- one of the nation's largest Latino-owned and operated businesses.

"As an entrepreneur, I'm very excited about this latest business endeavor -- hotel ownership," said Lopez. "In building Cambria Suites hotels, as with my other businesses, I am committed to supporting the communities in which they will be located. This is a great opportunity to work with Choice Hotels and its Cambria Suites brand in bringing an exciting new alternative in lodging to Oklahoma City, Avondale and several other locations we are now evaluating."

Cambria Suites hotels are designed for guests who want to take their lifestyle with them when traveling. Hotels feature a stylish design with guest suites that are 25 percent larger than standard hotel rooms. As of September 30, 2007, 59 Cambria Suites hotels were under contract in 26 states nationwide and in Canada.

"We are very honored that one of the nation's most respected U.S. Latino entrepreneurs will be developing Cambria Suites hotels," said William Edmundson, Brand President, Cambria Suites. "Suenos will help us introduce our new Cambria Suites hotels to Oklahoma City and Avondale for travelers that want to stay at a hotel that reflects their lifestyle and features the latest in design, technology and amenities."

"John Lopez's passion, experience and dedication to customer service will be tremendous assets as a Cambria Suites owner," added Brad LeBlanc, Vice President of Franchise Sales, Cambria Suites. "I'm confident that Suenos will be the type of owner we want to join us as we develop this exciting new brand for the hospitality industry."

All Cambria Suites hotels offer the latest in technology, from large-screen televisions in our open, airy two-story lobbies, to two flat-screen LCD televisions, a CD/DVD player, and MP3 jacks in the guest suites and complimentary wired and wireless high-speed Internet access throughout the properties.

"As we continue to expand our diverse ownership base, we are proud that prominent Hispanic entrepreneur John Lopez, with his Suenos organization, will be franchising Choice-brand hotels," said Raul Fuentes, Emerging Markets Director, Choice Hotels.

Cambria Suites hotels include Reflect, a casual dining area that features a full barista bar and serves breakfast and dinner; Refresh, a
state-of-the-art fitness center with a resort-style indoor pool and spa; and Refill, a 24-7 convenience store that stocks freshly prepared "grab 'n' go" salads and sandwiches as well as typical convenience store fare and healthy and organic foods. In addition, all hotels offer more than 1,000 square feet of meeting space. For more information about Cambria Suites, visit the Cambria Suites website at http://www.cambriasuites.com.

About Choice Hotels
Choice Hotels International franchises more than 5,500 hotels, representing more than 450,000 rooms, in the United States and 37 countries and territories. As of September 30, 2007, 872 hotels are under development in the United States, representing 68,853 rooms, and an additional 82 hotels, representing 7,970 rooms, are under development in more than 20 countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide.

Additional corporate information may be found on the Choice Hotels Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

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