Automotive

February, 11, 2008 - 12:37 AM / ET

Free Carfax Vehicle History Reports Available on AutoMercado.com
AutoMercado.com selects Carfax as vehicle history provider

San Francisco, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--February 11, 2008--Carfax today announced that AutoMercado.com will expand access to Carfax Vehicle History Reports for the Hispanic community. Free Carfax Vehicle History Reports can be viewed directly from vehicle listings on AutoMercado.com to help more Hispanic used-car shoppers make better buying decisions. AutoMercado.com automatically links Carfax Vehicle History Reports already run by Carfax-subscribing dealers to their inventory listed online.

"Carfax Vehicle History Reports are one of the most popular items for car buyers when they are narrowing down their car search to a small number of specific cars and we're pleased to be able to offer these reports to AutoMercado.com customers," said Jim Franchi, AutoTrader.com vice president of product management. AutoMercado.com is operated by AutoTrader.com, the ultimate automotive marketplace.

AutoMercado.com is the Internet's premiere used car marketplace that caters to Hispanic consumers. Anyone searching for their next used car on AutoMercado.com will find thousands of vehicles listed with free Carfax Vehicle History Reports, including all GM Certified Pre-Owned cars.

"Carfax and AutoMercado.com are working closely together to make vehicle history information readily available for anyone buying a used car," said Larry Gamache, communications director at Carfax. "Hispanics are one of the fastest growing segments of used car buyers today. This partnership further facilitates access to Carfax Vehicle History Reports to help ensure they're purchasing safe, reliable used cars. In addition, we expect to make several major announcements in the coming months that will make this even easier."

About Carfax (http://www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information, ask your dealer or visit http://www.carfax.com.

About AutoMercado.com

AutoMercado.com. is a pioneering Spanish-language on-line automobile marketplace with more than 900,000 cars listed for sale. AutoMercado.com recently combined operations with AutoTrader.com as part of AutoTrader.com's continued efforts to serve the fast-growing market of U.S. Hispanic car buyers and sellers. Other efforts include AutoTrader.com's partnerships with MSN Latino and Univision, in which AutoTrader.com powers these sites' used car listings. AutoTrader.com is majority owned and AutoMercado.com is wholly owned by Cox Enterprises, Inc., one of the nation's largest media companies and providers of automotive services.








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